Guided Tours Bring Focus and Insights to Visitors at K 2025
When the international plastics and rubber community gathers in Düsseldorf for K 2025, visitors will not only find the world’s leading trade fair for the sector, but also a new way of navigating its scale and complexity. Alongside the 3,000+ exhibitors from more than 60 countries, the organisers are once again offering thematically focused guided tours on selected days of the show. These tours are carefully designed to combine expert commentary with curated booth visits, helping participants gain a structured overview of the latest developments in their chosen field of interest.
The tours will be offered in German and English, and participation is free of charge, making them accessible to both local and international attendees. Registration can be completed through the official K 2025 website, where detailed schedules and routes are listed. The trade fair itself will be open daily from 10:00 a.m. to 6:30 p.m. Tickets to K 2025 are priced at €60 for a day pass and €125 for a three-day ticket, with reduced rates of €20 per day available for pupils and students.
Materials and Design: Innovation at the Intersection of Creativity and Technology
One of the most popular guided formats will be the Materials & Design Tour, led by internationally recognised designer and materials specialist Chris Lefteri. Lefteri has long been regarded as a bridge-builder between creative design and industrial application, and his tours at previous editions of K have attracted strong interest from product developers, brand owners, and design professionals.
This route takes participants directly to exhibitors pushing boundaries in innovative material solutions, sustainable design concepts, and cutting-edge industrial technologies. At each stop, Lefteri highlights not only the functionality of the products, but also their sensory and emotional qualities—factors increasingly valued in consumer-driven markets. With sustainability becoming central to product innovation, the tour emphasises how plastics can be developed and designed to balance performance, aesthetics, and environmental responsibility.
For many attendees, this curated tour serves as an eye-opener, showing how material choices can influence everything from brand storytelling to circular product lifecycles. Lefteri’s commentary offers a global perspective on where design is headed and how plastics can remain relevant in an era that demands creativity without compromising ecological goals.
Digitalisation, Smart Processes, and Recycling: The Future of Intelligent Manufacturing
Another major theme of the guided tours addresses the digital transformation of the plastics industry. Here, participants are introduced to exhibitors showcasing intelligent production processes, automation technologies, and the integration of artificial intelligence into manufacturing workflows. With efficiency, resource conservation, and sustainability as primary drivers, these tours focus on how digital tools are reshaping production environments.
A central stop on this tour is the VDMA Power of Plastics Forum, which will take place outdoors and feature six thematic pavilions. Here, machinery and equipment manufacturers will conduct live demonstrations, turning theory into practice by showing how plastic waste can be converted into high-quality re-granulate and then processed into circular-ready products. These hands-on displays not only highlight the feasibility of recycling at scale but also underline the economic potential of circular economy models.
Participants will also encounter exhibitors applying data-driven transparency, process optimisation, and closed-loop recycling systems. For decision-makers and engineers alike, this tour represents a concentrated snapshot of how digitalisation and sustainability are converging in practice.
Young Talents: Guiding the Next Generation
The Young Talents Tour is specifically designed for students, apprentices, and young professionals who are considering a career in plastics and rubber. What makes this format unique is that it is led by young professionals from within the sector, offering a peer-to-peer exchange that feels approachable and authentic.
During the tour, participants are introduced to vocational pathways, study opportunities, and career prospects that exist within the industry. Stops at selected exhibitors illustrate how diverse the field has become—ranging from material science and mechanical engineering to digitalisation, recycling technologies, and design. The programme also includes visits to the VDMA Power of Plastics Forum, where practical demonstrations help contextualise future job roles.
For the next generation of professionals, this tour is more than just orientation; it is an invitation to become part of an industry in transformation. With companies worldwide investing heavily in sustainable and digital innovation, demand for new talent is rising sharply. The Young Talents format addresses this need directly, making it a valuable bridge between education and industry.
Why Guided Tours Matter at K 2025
With its immense size and global scope, K 2025 can be overwhelming even for experienced visitors. The guided tours offer an efficient way to focus on what matters most, whether that is sustainability-driven design, digital production technologies, or career opportunities. By combining expert guidance with first-hand exhibitor visits, participants save time, gain deeper insights, and leave with a clearer understanding of where the industry is heading.
Moreover, the tours reflect the broader ethos of K 2025, which is built around the theme “The Power of Plastics! Green – Smart – Responsible.” They emphasise plastics not simply as a material, but as a medium for innovation, circularity, and global solutions to resource challenges.
For designers, engineers, and young professionals alike, the guided tours are more than just an add-on to the fair—they are a curated learning experience within the world’s most important plastics event.
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